"Deb is like a shot of adrenaline to your marketing brain."   

 - Steve Thornberry, VP at Nielsen

Deb Rapacz is one of the most experienced and insightful marketers you'll find anywhere.  She blends her marketer, agency, and management consulting experience to deliver powerful solutions that work effectively across all marketing and advertising functions.

Deb is a graduate of the University of Illinois and Northwestern University's Integrated Marketing Communications program.  Throughout the 1990's she helped create and lead the pioneering Relationship and Loyalty Marketing agency of Marketing Corporation of America - Lee Hill Dialogue Marketing.  This group created the wildly successful Similac Welcome Addition Club that turned around Abbott's flatering infant formula business.  For National Car Rental, they revamped the frequent renter program, Emerald Aisle Club, and were the catalyst that revolutionized how National rents cars to this day.

After co-founding Reilly and Rapacz, she helped Slim-Fast re-engineer the brand focus that had been lost, and helped turn the tide of the brand's huge volume losses.  Imagine being a 50 year old woman that weighs 250 pounds.  Would seeing an ad touting Slim-Fast as the brand that can help you lose 10 pounds by swimsuit season be very motivating?  By refocusing the brand on the needs of the core and pardon the pun, heavy buyers, the brand reversed the loss of momentum from the core of the brand and re-established itself.

Deb's innovative approach to accelerating brands by deeply understanding the heaviest most loyal buyers, then leveraging those insights to better align all marketing has helped many other national brands.

In all the continued fragmentation of media and marketing fad-of-the-day noise, Deb brings brands back to their core.  She brings the rationale and processes to help a brand re-orient itself around a discipline whose foundation is to own more than its fair share of the most loyal heavy buyers in the brand's category. 

"I want brands to have an unfair share of the most valuable loyal category consumers for this year and next.  If we do that, the brand's future will start to take care of itself."

- Deb Rapacz